Why It Matters
Why It Matters

Why It Matters

We’re always working hard to make it easier for our customers to make healthier and more nutritious choices, helping to nurture healthy bodies and minds across Canada. This approach fosters stronger and more resilient individuals and communities.

Our Approach

Along with our focus on customer experience and engagement and product quality and safety, our approach to health and nutrition is an important way we nurture our customers across Canada. It is also a cornerstone of our Community Investment Strategy, where we bring together our focus on nutritional expertise and longstanding community commitments to support healthy bodies and minds.

From a strategic and risk-management perspective, oversight of our health and nutrition work comes from our Board of Directors, Executive Committee and various senior leadership groups, including a cross-functional committee led by our Customer Experience Team and focused on the natural, organic and wellness products carried in our stores.

When we develop new products, we work hard to meet customer expectations about transparency. Our commitment to customer health includes a focus on the nutritional quality of our Own Brands products and identifying and meeting emerging customer needs.

All Compliments products are designed to meet health and nutrition standards, such as Health Canada’s 2016 sodium guidelines. We also leverage internal standards around product attributes, such as flavours or colours. Great care goes into documenting and testing our products to ensure that product

All Compliments products are designed to meet health and nutrition standards, such as Health Canada’s 2016 sodium guidelines. We also leverage internal standards around product attributes, such as flavours or colours. Great care goes into documenting and testing our products to ensure that product information is accurate and complete. Existing products go through external and internal third-party checks on a regular basis to ensure that they remain consistent over time.

information is accurate and complete. Existing products go through external and internal third-party checks on a regular basis to ensure that they remain consistent over time.

We work closely with our supplier partners when developing new Own Brands products to ensure third-party nutritional analysis is completed and all organic and other certifications are verified. Similar processes are in place to ensure all our Own Brands products meet or exceed standards for a range of requirements, including gluten-free, peanut-free and kosher.

We also have many programs and initiatives in place to ensure our Own Brands products create added ecological and social value. See the sections in this report on ethical and sustainable sourcing for more information on our work in areas including sustainable seafood, palm oil and other products.

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Nurturing the health and nutrition of our customers and communities is part of our commitment to fostering healthy bodies and healthy minds.

As a family nurturing families, we want to ensure Canadians are taken care of today, tomorrow and in the future. By doing OurPart™ for the environment, we hope to inspire our customers to do theirs. Every step we take together—big or small—can make a difference.

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